Content is key, especially in a world where we are bombarded with messages and information on a daily basis. To create stand out, you need to have words that cut through the clutter and identify with your target audience. Every company needs effective words to inspire interest and sales. A freelance copywriter can help with this.

Many companies or individuals do not have the resources to employ a full time individual and so a freelance copywriter is a perfect solution. Whatever your content needs, engage the expertise of a copywriter to help you achieve success.

To hire a copywriter, think about the following key points to assist you:

1. What do you need the copywriter to do?

A copywriter can perform many services, so be clear on what you want but also explore how else they may be able to help you. Most copywriters can provide content for:

  • Websites

  • Blogs

  • Social Media

  • Emails

  • Leaflets / mailers

  • Brochures

  • Press releases

  • White papers

In fact, if it needs words then chat to the copywriter and discuss your requirements. Just because they have not advertised they can do it, does not mean that they can’t!

2. How do you choose the right copywriter?

Word of mouth is a great way so ask around. You can check out their website, credentials and see examples of their work. If you like the way they construct words and you feel confident in them, then go ahead. Or set up a meeting and find out more about them. Often it also comes down to having a good rapport, working with people you like and trust makes a difference.

3. Do they have to have an in-depth knowledge of my industry?

Of course this will help, but it is not a deal breaker. Copywriters are well versed in writing for all areas and industries. They will also have the tenacity and drive to research and understand your business. It is more important though they know what message you want to get across and who your target audience is.

4. How do they know what to write?

Having discussed with you your needs and requirements they will understand your goals. Also, to add to their ingrained knowledge, they can research online, interview and read information that will assist them. Any information you can provide about your company helps and saves time for the copywriter, which can also saves you time and money!

5. How much do services cost?

This needs to be discussed with the copywriter before any work begins. A copywriter will see how much work the project will be for them and roughly how much time it will take. They will then provide a cost. Each project is different and needs to be priced fairly so both parties are clear from the outset and happy with the agreed figure.

6. What do I get for my money?

You will get your content written in a professional and timely manner. You need to ensure you employ the best copywriter for the job and not base it only on financials. If you get a cheaper service you may get an unsatisfactory result. Copywriters will make changes and want to do a great job and so will accept there will some edits. You need to be as clear as possible and provide as much information as you can to get a great job done.

7. What if I don’t like what is written?

Then tell the copywriter. Tell them why you do not like it and give clear constructive reasons so they understand what changes they need to make. This is a normal part of the process and it can take a few drafts to get it right.

8. Can they charge me extra costs even after an agreed price?

Most copywriters will be clear from the outset about their price and what that includes. It will incorporate time to make changes and leeway for a few additions. If the project expands beyond the original agreed scope, they will alert you, before going forward, of those extra costs. This enables you to decide what you want to do.

9. Do copywriters also design?

No, their expertise is with words. They may have good knowledge of design through their work, but if you need design services then seek the advice of a professional designer.

10. Who owns what the copywriter has written?

Once you have paid for their work, then the copy is yours. Until that time only the copywriter has copyright for their work.

Working with a freelance copywriter is a great way to ensure your have the right words that reflect your product, mission and brand effectively. Words are vital for every company and if you don't have the time, resources or ability, then a get a freelance copywriter to do the job for you!

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