While AI, like ChatGPT, can generate content, a human copywriter can add a personalised touch, understand nuanced audience needs, and adapt their writing style accordingly. This humanised communication often leads to better audience engagement and conversion, making a copywriter a superior choice.
So, how do you find the perfect copywriter to suit your needs? Here are some significant factors to contemplate:
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Figure out what you need:
Whether it’s website content, blogs, social media posts, or more, a copywriter is competent in these areas. Don’t hesitate to discuss your requirements with them, even if it’s not explicitly mentioned in their portfolio. They might surprise you!
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Find the right fit:
Word-of-mouth recommendations are always helpful. Take the time to explore a copywriter’s website, credentials, and previous work examples. It’s essential to feel confident and comfortable with their writing style. A good rapport goes a long way in ensuring a successful partnership.
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Industry knowledge isn’t everything:
While having experience in your field can be beneficial, it’s not a deal breaker. Copywriters are skilled at writing for various industries and will diligently research and understand your business. What matters most is that they grasp your message and target audience.
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Collaboration is key:
By discussing your goals and requirements, the copywriter will gain valuable insights. Additionally, they will conduct thorough research to gather all the necessary information. The more details you provide about your company, the smoother the process will be.
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Discuss the cost:
Before any work begins, make sure to have a conversation about pricing. The copywriter will evaluate the extent of the project and provide a fair estimate. Both parties need to be in agreement from the start.
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Quality over price:
While cost is a factor, it shouldn’t be the sole basis for your decision. Hiring a cheaper service might lead to unsatisfactory results. Remember, copywriters are dedicated to doing a great job and will gladly make changes to meet your expectations. Clear communication and providing ample information will result in a job well done.
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Don’t hesitate to voice your opinion:
If the initial draft doesn’t meet your expectations, don’t be afraid to communicate your concerns. A good copywriter will appreciate clear and constructive feedback to make the necessary revisions. It may take a few drafts to get it just right.
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Set boundaries and discuss additional costs:
Most copywriters will establish the scope and the included revisions upfront. However, if the project expands beyond the initial agreement, they will inform you of any extra costs before proceeding. This ensures transparency and allows you to make informed decisions.
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Focus on words, not design:
Copywriters excel in crafting compelling content, not design. While they may have some knowledge in that area, it’s best to consult with a professional designer if you require design services.
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Who owns the copy?
Once you’ve paid for the copywriter’s work, it becomes yours. However, until that point, they retain copyright over their content.
If you need help finding the right words to represent your brand, mission, and products effectively, don’t hesitate to enlist the services of a freelance copywriter. They’ll ensure your content stands out and resonates with your target audience. Let them do the job while you focus on what you do best!
