Despite the fact studies have shown that multitasking is not an efficient way of working, we still do it. Stamford University’s findings in 2013 stated that it not only kills your performance but also your brain cells! According to their studies, multitasking reduces efficiency and performance because your brain can only focus on one thing at a time. Uh-oh!
But as freelancers and small business owners, what are we to do, as there is always a constant demand to get a million things done every day? We don’t have the luxury of admin staff to remove some of our juggling balls from us. So, instead it looks like we will just have to take the gamble and work out a way to minimise that brain drain!