Day: June 11, 2018

For my next trick…no copywriters are not professional magicians!

Seriously, there are times when I think people believe copywriters are either mind readers or magicians! Not because they are in awe of what they do, but because they don’t understand how to work with them. Therefore, there are occasions when a client will engage in a way that results in the copywriter being expected to produce copy (instead of bunnies) from a hat!