5 Top Reasons Why You Should Hire a Copywriter to Write Your Blogs

If you're like most entrepreneurs or small business owners, chances are you wear several hats. You're the CEO, the janitor, the accountant, and probably a whole host of other titles. And while you might be great at some (or all) of those things, there's one area where it pays to hire someone else to take care of things - writing your blog.


Here are five reasons why hiring a professional copywriter is a great idea for writing your blog: 

  • They know how to engage your audience

Hiring a copywriter to help with your blog post writing is a great way to ensure that you’re engaging your audience and getting them interested in what you have to say. Copywriters know how to use humor, personal stories, and even a little controversy to get people interested in what you have to say. They are also adept at writing an effective call to action that encourages potential customers to engage with you and your products and services. So if you’re looking for well-written, engaging blogs that will help promote your business, hiring a copywriter is the way to go.


  • They can help you sound like an expert

Hiring a copywriter can help your business sound like an expert. If you’re not a natural-born writer, it can be tough to make your blog posts sound authoritative and convincing. But with the help of a professional copywriter, you can easily achieve this goal – they’ll make sure your readers know that you’re the go-to person when it comes to whatever it is you do or sell.


  • They’ll save you time

Let’s face it – as a busy entrepreneur or small business owner, you don’t have a lot of extra time on your hands. Writing blog posts can take hours out of your week with all the research, writing and editing involved, which is time that could be better spent on actually running your business. Hiring a copywriter can help you create high-quality blog posts that will engage your readers and drive traffic to your website. 


  • They’ll make sure your posts are SEO-friendly

If you want people to actually find your blog posts, you need to make sure they’re optimised for search engines. This is something that many non-professional writers don’t even think about, but it’s vital if you want to get traffic from Google and other search engines. A good copywriter will make sure your posts are keyword-rich and full of the things that search engines are looking for.


  • You might enjoy it

Let’s be honest – writing isn’t everyone’s favourite thing to do, especially if you don’t have any copywriting skills. If you fall into this category, then you’re probably not going to enjoy writing your own blog posts. But if you hire a professional copywriter, they can take care of all the writing of your blog articles for you. This means that you can focus on the parts of running your business that you actually enjoy.


As you can see, there are plenty of good reasons to hire a copywriter to write your blog posts. So if you’re struggling to find the time or the motivation to keep your blog up-to-date, consider giving someone else a try. It just might be the best decision you ever make for your business.

Once you engage a copywriter, you may need help on how to best work with them to achieve the best results. For some more information and tips about this, then check out my blog ‘10 things you need to know before hiring a freelance copywriter’

What do you think? Are there any other benefits of hiring a copywriter that aren’t mentioned? Let me know in the comments below!

If you’re looking for help with your writing, be sure to contact me at Creative Copywriting. We’re always happy to chat and see how we can help you with your copywriting needs.


Peta Delahunty

Peta Delahunty is the founder and copywriting specialist at Creative Copywriting. With a passion for crafting concise and impactful copy, she helps businesses and entrepreneurs boost brand presence within their target audience. (www.creativecopywritingsg.com)

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