An essential part of brand marketing, blogging helps generate quality website traffic and search engine optimisation (SEO), and helps build relationships with customers, influencers, and other industry professionals. Plus, a blog can be great for content marketing and sharing informative content on social media about your company, its product or services, as well as sharing stories and experiences that customers can relate to. So hiring a copywriter who has skills with words, and can write persuasive and informative marketing copy will not only generate new leads but hopefully boost sales!
So, if you can’t become a copywriter yourself, it might be time to hire a professional to help you with your words and copy.
Here are five reasons why hiring a copywriter is a great idea for writing your next blog article:
Copywriters know how to engage your audience
Hiring a copywriter to help with your blog post writing is great for marketing, ensuring your words engage your target audience and get them interested in what you have to say. Copywriters know how to use humour, personal stories, and even a little controversy to get people interested in what you have to say. They are also adept at writing an effective call to action that encourages potential customers to engage with you and your products and services. So if you’re looking for well-written, engaging blogs that will help promote your business, to your target audience, hiring a copywriter is the way to go.
Good copywriting can help you sound like an expert
Hiring a copywriter can add value to your business and provide many benefits. If you’re not a natural-born writer, it can be tough to write content that makes you sound authoritative and convincing. But with the help of a professional copywriter, you can easily achieve this goal – they’ll use the right words to make sure your readers know that you’re the go-to person when it comes to whatever it is you do or sell.
Leaving the writing of your blog post to a copywriter saves you time
Let’s face it – as a busy entrepreneur or small business owner, you don’t have a lot of extra time on your hands. Writing blog posts can take hours out of your week with all the research, writing and editing involved, which is time that could be better spent on actually running your business. Hiring a copywriter can help you create high-quality content that will engage your readers and customers and include a strong call to action, whether that’s directing customers to your website, landing page, or social media platforms, or to contact you to find out more.
Your blog posts will include SEO-friendly words
If you want potential customers to actually to find your blog posts, you need to make sure they’re optimised for search engines. This is something that many non-professional writers don’t even think about, but it’s vital if you want to be successful in getting traffic from Google and other search engines. Copywriters will make sure your content is keyword-rich and full of the things that search engines are looking for.
Take the stress out of writing
Let’s be honest – writing isn’t everyone’s favourite thing to do, especially if you don’t have any copywriting skills. If you fall into this category, then you’re probably not going to enjoy writing your own blog posts, which could create unnecessary stress – especially if you are having to create copy and content on a regular basis. But if you hire a professional copywriter, they can take care of all the writing of your blog articles for you. This means that you can focus on the parts of running your business that you actually enjoy.
As you can see, there are plenty of good reasons to hire a copywriter to write for you. So if you’re struggling to find the time or the motivation to keep your blog up-to-date, consider hiring someone else to do it – it just might be the best decision you ever make for your business.
Once you engage a copywriter, you may need help on how to best work with them to achieve the best results. For some more information and tips about this, then check out my blog “10 things you need to know before hiring a freelance copywriter.“
What do you think? Are there any other benefits of hiring a copywriter that aren’t mentioned?
If you’re looking for help with your writing, be sure to contact me at Creative Copywriting. I’m always happy to chat and see if we can help you with your marketing content.