If you’re like most entrepreneurs or small business owners, chances are you wear several hats. You’re the CEO, the janitor, the accountant, and probably a whole host of other titles. And while you might be great at some (or all) of those things, there’s one area where it pays to hire someone else to take care of things – writing your blog.
As this crazy year rolls to an end, it’s important to take a moment and reflect on how you can improve yourself in the coming year. Everyone makes New Year’s resolutions about personal improvement, but what about your copywriting resolutions – how can you write better copy in 2022? Whether you are an entrepreneur or …
I’ve now been a freelance copywriter for over five years, and it’s been an incredible learning journey. During this time, I’ve experienced many different types of clients – some awesome, some not so, and some even causing me to question my career choice (that’s only happened once, to be honest, and that’s a whole different story!). It’s meant that I have needed to adapt to each client and how they operate to ensure I provide them with the best service possible.
Starting and running a business is time-consuming, so finding ways to use time effectively and increase your productivity is essential. Every day you will be working on and tweaking your strategy, sending emails, looking at ways to boost engagement from current and new customers, and ultimately increasing sales of your product or service. Because you will be creating documents frequently, and often the same ones, it makes sense to use pre-made templates that help you save
time in the long-run.
Have you already failed at keeping your New Year’s resolutions? We all make a lengthy list at the beginning of the year – mostly involving trying to eat better, drink less alcohol and do more exercise! All great things but quickly forgotten. But why not make resolutions that you know you can keep and are work related instead, helping you to be more effective and productive?
As a freelancer, I have times where life is going at formula one speed and I almost forget to
breathe, and then all of a sudden – the brakes go on! You’d think having some downtime
would be great but as a freelancer, it just gives you more time to panic – where’s the next
paycheck coming from? Am I ever going to get work again? Then the imagination goes into
hyperdrive, and before you know in your mind your business has collapsed and you are
homeless and destitute!
Anyone who handles clients on a daily basis will know that dealing with their needs can be
challenging. Often we over deliver to show goodwill and strengthen our relationship with
them, however, we need to ensure that we don’t give away huge amounts of our precious
time and expertise for free and even lose the respect of the client.
Seriously, there are times when I think people believe copywriters are either mind readers or magicians! Not because they are in awe of what they do, but because they don’t understand how to work with them. Therefore, there are occasions when a client will engage in a way that results in the copywriter being expected to produce copy (instead of bunnies) from a hat!