Copy is a powerful tool for businesses of all sizes. It can be used to persuade customers to buy a product or service or to sign up for a mailing list. However, if the content is not engaging or on-brand, it will not be effective.
When it comes to copywriting, there are two main options: in-house or freelance. But which option works best for your needs? Both have their positives and negatives, which can make it difficult to decide. In this blog post, here are what I see as the pros and cons of in-house copywriters and freelance copywriters so that you can make an informed decision about what’s right for you and your business.
Copywriting is one of the most important aspects of any business. It’s the text that appears on your website and in your brochures and advertising materials. If it’s well written, it can persuade people to buy your products or services, if not, it can have the opposite effect and drive people away. That’s why it’s …
So you think you have what it takes to be a freelance copywriter? You may not realise this, but all of us are born with the ability to write; it’s just that most people never take the time to develop their skills. If you’re willing to put in some work, then there is no reason why you can’t become a great copywriter too!
As we all know, every business needs to market its product or service, but this can often be way more difficult than it sounds. Marketing is all about communicating the benefits and value of your product or service so that potential customers are persuaded to become paying customers. And marketing copy, the text used in …
Whatever your business, writing a strategic business plan is the road map for your venture. Regardless of its length – a one-page summary or a 30-page thesis – it needs essential elements to consider your business thoroughly, assess its viability, motivate, and help you navigate your path to profitability and long term success.
The communications sector relies on competent, persuasive copy and, naively, I didn’t realise that these skills were so important when I embarked on a career in comms. Networking and people interaction were what first attracted me but I soon realised the significance of good copywriting skills; from creating stand out press releases, preparing marketing materials and writing website copy to drafting presentations and strategy documents.