Social media can seem daunting for many of us. When we post for personal reasons, it’s ok, but when it’s for business and work, we suddenly seem to freak out and often overthink it. What do I post? How do I write engaging copy?
Whatever your business, writing a strategic business plan is the road map for your venture. Regardless of its length – a one-page summary or a 30-page thesis – it needs essential elements to consider your business thoroughly, assess its viability, motivate, and help you navigate your path to profitability and long term success.
The communications sector relies on competent, persuasive copy and, naively, I didn’t realise that these skills were so important when I embarked on a career in comms. Networking and people interaction were what first attracted me but I soon realised the significance of good copywriting skills; from creating stand out press releases, preparing marketing materials and writing website copy to drafting presentations and strategy documents.