Content Writing vs Copywriting – What’s the Difference?
As a business owner or marketer, you will probably have heard the terms ‘content writing’ and ‘copywriting’. But do you really know what the difference is or if there is a difference at all?
Hey, want to know the secrets of great copywriting?
The communications sector relies on competent, persuasive copy and, naively, I didn’t realise that these skills were so important when I embarked on a career in comms. Networking and people interaction were what first attracted me but I soon realised the significance of good copywriting skills; from creating stand out press releases, preparing marketing materials and writing website copy to drafting presentations and strategy documents.
