Do you find it hard to give honest feedback, especially when it’s negative? Well, you know what, people need constructive comments to improve and create a better outcome for their product or service – and your words can make a difference. So, don’t be shy – share them!
The communications sector relies on competent, persuasive copy and, naively, I didn’t realise that these skills were so important when I embarked on a career in comms. Networking and people interaction were what first attracted me but I soon realised the significance of good copywriting skills; from creating stand out press releases, preparing marketing materials and writing website copy to drafting presentations and strategy documents.
