Christmas is coming, and that means it’s time to start thinking about your Christmas copywriting. If you want to create advertising, marketing materials or social media messages for your company that resonate with customers and increase sales this December, you need to put a lot of thought into it. In this blog post, we’ll discuss some tips for creating great Christmas copy. So read on to find out how to make your campaigns stand out from the competition!
If you’re like most entrepreneurs or small business owners, chances are you wear several hats. You’re the CEO, the janitor, the accountant, and probably a whole host of other titles. And while you might be great at some (or all) of those things, there’s one area where it pays to hire someone else to take care of things – writing your blog.
When it comes to copywriting, there are two main options: in-house or freelance. But which option works best for your needs? Both have their positives and negatives, which can make it difficult to decide. In this blog post, here are what I see as the pros and cons of in-house copywriters and freelance copywriters so that you can make an informed decision about what’s right for you and your business.
Copywriting is one of the most important aspects of any business. It’s the text that appears on your website and in your brochures and advertising materials. If it’s well written, it can persuade people to buy your products or services, if not, it can have the opposite effect and drive people away. That’s why it’s …
I’ve now been a freelance copywriter for over five years, and it’s been an incredible learning journey. During this time, I’ve experienced many different types of clients – some awesome, some not so, and some even causing me to question my career choice (that’s only happened once, to be honest, and that’s a whole different story!). It’s meant that I have needed to adapt to each client and how they operate to ensure I provide them with the best service possible.
Have you already failed at keeping your New Year’s resolutions? We all make a lengthy list at the beginning of the year – mostly involving trying to eat better, drink less alcohol and do more exercise! All great things but quickly forgotten. But why not make resolutions that you know you can keep and are work related instead, helping you to be more effective and productive?
Seriously, there are times when I think people believe copywriters are either mind readers or magicians! Not because they are in awe of what they do, but because they don’t understand how to work with them. Therefore, there are occasions when a client will engage in a way that results in the copywriter being expected to produce copy (instead of bunnies) from a hat!