Copywriting

For my next trick…no copywriters are not professional magicians!

Seriously, there are times when I think people believe copywriters are either mind readers or magicians! Not because they are in awe of what they do, but because they don’t understand how to work with them. Therefore, there are occasions when a client will engage in a way that results in the copywriter being expected to produce copy (instead of bunnies) from a hat!

How to stay connected as a lonely freelancer

Having worked in busy offices, I understand the social benefits of being in close proximity to colleagues. Whether you are discussing the latest episode of Game of Thrones at the coffee machine, bouncing ideas regarding a client or celebrating a birthday, these can be welcome distractions in your working day. There are even colleagues who cross the boundaries of work and become life-long friends beyond the confines of the office.

Why freelancers should free themselves of guilt

As I freelancer, why do I always feel so guilty? I could put it down to my catholic upbringing which, despite my lapsed status, is still deeply ingrained within me. Or I am simply suffering the well-known affliction of freelance guilt? A disorder that leads to daily self-reproach for just about everything – not being productive enough, working too little, having time off, not using every minute of the day to work, not doing enough admin – gosh the list is endless! With no formal set ‘desk hours’, you feel you should be working 24/7 or you are not working hard enough and wasting time.

Can you really escape on holiday as a freelancer?

The reason we become freelancers is to be our own boss, to set our own hours and have the flexibility we crave. This makes it sound almost bohemian. But as much as freelancing gives you a sense of freedom from the shackles of a corporate office, it throws up issues when you decide that you need a complete break. Well, it would if you are able to relax and switch off. The last thing you want are clients contacting you all hours and, god forbid, interrupting that mojito on the beach!