Copywriting

‘Tis the Season: Get Your Christmas Copywriting On Point
How to write great Christmas marketing copy

Christmas is coming, and that means it’s time to start thinking about your Christmas copywriting. If you want to create advertising, marketing materials or social media messages for your company that resonate with customers and increase sales this December, you need to put a lot of thought into it. In this blog post, we’ll discuss some tips for creating great Christmas copy. So read on to find out how to make your campaigns stand out from the competition!

In-House vs Freelance Copywriters: The Pros and Cons

When it comes to copywriting, there are two main options: in-house or freelance. But which option works best for your needs? Both have their positives and negatives, which can make it difficult to decide. In this blog post, here are what I see as the pros and cons of in-house copywriters and freelance copywriters so that you can make an informed decision about what’s right for you and your business.

Why Copywriting Is Important for Your Business: How a Copywriter Can Help Boost Your Marketing Efforts

Copywriting is one of the most important aspects of any business. It’s the text that appears on your website and in your brochures and advertising materials. If it’s well written, it can persuade people to buy your products or services, if not, it can have the opposite effect and drive people away. That’s why it’s …

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A handy guide of how to work with different client types

I’ve now been a freelance copywriter for over five years, and it’s been an incredible learning journey. During this time, I’ve experienced many different types of clients – some awesome, some not so, and some even causing me to question my career choice (that’s only happened once, to be honest, and that’s a whole different story!). It’s meant that I have needed to adapt to each client and how they operate to ensure I provide them with the best service possible. 

For my next trick…no copywriters are not professional magicians!

Seriously, there are times when I think people believe copywriters are either mind readers or magicians! Not because they are in awe of what they do, but because they don’t understand how to work with them. Therefore, there are occasions when a client will engage in a way that results in the copywriter being expected to produce copy (instead of bunnies) from a hat!