In the fast-paced world of digital marketing, your website is often the first touchpoint a potential customer has with your brand. As the saying goes, you only get one chance to make a first impression. Within seconds, those reading your website content decide whether they’re ‘in’ or gone.
As a business owner or marketer, you will probably have heard the terms ‘content writing’ and ‘copywriting’. But do you really know what the difference is or if there is a difference at all?
Since ChatGPT hit the scene, it’s tempting to outsource all your copywriting tasks to an AI powered writing assistant. Well, why not? After all, why pay a real person when you could access a sophisticated AI copywriting tool at the touch of your fingertips? But as someone with years of experience providing quality and affordable …
Blogging is a big part of most people’s business. But if you’re like most entrepreneurs or small business owners, chances are you wear several hats – you’re the CEO, the janitor, the accountant, and probably a whole host of other titles. And while you might be great at some (or all) of those things, you may not have the skills or, most likely, the time, for copywriting. With so many aspects of marketing to consider, copywriting is one area where it pays to hire someone else to write articles for you.
Christmas is coming, and that means it’s time to start thinking about your Christmas copywriting. If you want to create advertising, marketing materials or social media messages for your company that resonate with customers and increase sales this December, you need to put a lot of thought into it. In this blog post, we’ll discuss some tips for creating great Christmas copy. So read on to find out how to make your campaigns stand out from the competition!
Do you find it hard to give honest feedback, especially when it’s negative? Well, you know what, people need constructive comments to improve and create a better outcome for their product or service – and your words can make a difference. So, don’t be shy – share them!
When it comes to copywriting, there are two main options: in-house or freelance. But which option works best for your needs? Both have their positives and negatives, which can make it difficult to decide. In this blog post, here are what I see as the pros and cons of in-house copywriters and freelance copywriters so that you can make an informed decision about what’s right for you and your business.
Copywriting is one of the most important aspects of any business. It’s the text that appears on your website and in your brochures and advertising materials. If it’s well written, it can persuade people to buy your products or services, if not, it can have the opposite effect and drive people away. That’s why it’s …
Do you write blogs but feel they are ineffective in connecting with your potential customers? But how can you write a great blog that people actually want to read? Here are some top tips to help you:
I’ve now been a freelance copywriter for over five years, and it’s been an incredible learning journey. During this time, I’ve experienced many different types of clients – some awesome, some not so, and some even causing me to question my career choice (that’s only happened once, to be honest, and that’s a whole different story!). It’s meant that I have needed to adapt to each client and how they operate to ensure I provide them with the best service possible.
