Since ChatGPT hit the scene, it’s tempting to outsource all your copywriting tasks to an AI powered writing assistant. Well, why not? After all, why pay a real person when you could access a sophisticated AI copywriting tool at the touch of your fingertips? But as someone with years of experience providing quality and affordable …
Copywriting is one of the most important aspects of any business. It’s the text that appears on your website and in your brochures and advertising materials. If it’s well written, it can persuade people to buy your products or services, if not, it can have the opposite effect and drive people away. That’s why it’s …
Having worked in busy offices, I understand the social benefits of being in close proximity to colleagues. Whether you are discussing the latest episode of Game of Thrones at the coffee machine, bouncing ideas regarding a client or celebrating a birthday, these can be welcome distractions in your working day. There are even colleagues who cross the boundaries of work and become life-long friends beyond the confines of the office.
As I freelancer, why do I always feel so guilty? I could put it down to my catholic upbringing which, despite my lapsed status, is still deeply ingrained within me. Or I am simply suffering the well-known affliction of freelance guilt? A disorder that leads to daily self-reproach for just about everything – not being productive enough, working too little, having time off, not using every minute of the day to work, not doing enough admin – gosh the list is endless! With no formal set ‘desk hours’, you feel you should be working 24/7 or you are not working hard enough and wasting time.
Content is key, especially in a world where we are bombarded with messages and information on a daily basis. To create stand out, you need to have words that cut through the clutter and identify with your target audience. Every company needs effective words to inspire interest and sales. A freelance copywriter can help with this.
When you mention to people you are a freelancer, do they think you roll out of bed, work a few hours and have no structure to your day? Do they think it is an easy gig? Ahh, if only they knew!
There are loads of weird and wonderful myths and misconceptions out there about freelancing. Here are just a few that I will set straight
Despite the fact studies have shown that multitasking is not an efficient way of working, we still do it. Stamford University’s findings in 2013 stated that it not only kills your performance but also your brain cells! According to their studies, multitasking reduces efficiency and performance because your brain can only focus on one thing at a time. Uh-oh!
But as freelancers and small business owners, what are we to do, as there is always a constant demand to get a million things done every day? We don’t have the luxury of admin staff to remove some of our juggling balls from us. So, instead it looks like we will just have to take the gamble and work out a way to minimise that brain drain!