Social media can seem daunting for many of us. When we post for personal reasons, it’s ok, but when it’s for business and work, we suddenly seem to freak out and often overthink it. What do I post? How do I write engaging copy?
Seriously, there are times when I think people believe copywriters are either mind readers or magicians! Not because they are in awe of what they do, but because they don’t understand how to work with them. Therefore, there are occasions when a client will engage in a way that results in the copywriter being expected to produce copy (instead of bunnies) from a hat!
The reason we become freelancers is to be our own boss, to set our own hours and have the flexibility we crave. This makes it sound almost bohemian. But as much as freelancing gives you a sense of freedom from the shackles of a corporate office, it throws up issues when you decide that you need a complete break. Well, it would if you are able to relax and switch off. The last thing you want are clients contacting you all hours and, god forbid, interrupting that mojito on the beach!
There is nothing worse than spending ages on some great copy only to find out that the client wanted something completely different. It adds hours to your work and means you have less time to meet the deadline. It can also result in working at a very low rate, if you are charging a one off project fee, when you equate your wasted time and effort.