Copy is a powerful tool for businesses of all sizes. It can be used to persuade customers to buy a product or service or to sign up for a mailing list. However, if the content is not engaging or on-brand, it will not be effective.
As this crazy year rolls to an end, it’s important to take a moment and reflect on how you can improve yourself in the coming year. Everyone makes New Year’s resolutions about personal improvement, but what about your copywriting resolutions – how can you write better copy in 2022? Whether you are an entrepreneur or …
So you think you have what it takes to be a freelance copywriter? You may not realise this, but all of us are born with the ability to write; it’s just that most people never take the time to develop their skills. If you’re willing to put in some work, then there is no reason why you can’t become a great copywriter too!
As we all know, every business needs to market its product or service, but this can often be way more difficult than it sounds. Marketing is all about communicating the benefits and value of your product or service so that potential customers are persuaded to become paying customers. And marketing copy, the text used in …
Seriously, there are times when I think people believe copywriters are either mind readers or magicians! Not because they are in awe of what they do, but because they don’t understand how to work with them. Therefore, there are occasions when a client will engage in a way that results in the copywriter being expected to produce copy (instead of bunnies) from a hat!
The reason we become freelancers is to be our own boss, to set our own hours and have the flexibility we crave. This makes it sound almost bohemian. But as much as freelancing gives you a sense of freedom from the shackles of a corporate office, it throws up issues when you decide that you need a complete break. Well, it would if you are able to relax and switch off. The last thing you want are clients contacting you all hours and, god forbid, interrupting that mojito on the beach!
There is nothing worse than spending ages on some great copy only to find out that the client wanted something completely different. It adds hours to your work and means you have less time to meet the deadline. It can also result in working at a very low rate, if you are charging a one off project fee, when you equate your wasted time and effort.