Websites are one of the key selling tools for your business. It is often the first introduction people get about who you are, what you do and why they should engage with you. And as we all know, first impressions count!

 

It has to look professional and be visually appealing but you need the content to back it up. For example, if you meet someone for the first time, you may be attracted by his or her looks initially but you lose interest very quickly if they are dull when they speak or don't tell you anything that is of interest to you!

A great website has looks, personality and the right information to be successful. It also has to instantly provide the solution to someone’s need.

Here are some hints and tips that can help you.

  • Copy not only tells the customer what you do but also attracts search engine vehicles, which enable you to connect to the customer easily in the first place.

  • Once they have clicked onto your website you need to hook them in and retain their attention. This cannot be done with just catchy graphics - it is words that grab interest.

  • Get straight to the point and make it easy to understand.

  • There needs to be a strong emotional appeal that the possible prospect feels is personal to them.

  • Clearly state the benefits of your product and services with persuasive honesty. You also need to show how you can help solve the problem that directed them to your site in the first place.

  • Position yourself as the industry expert who can be trusted to provide the right product or service.

  • Don't be too wordy. People do not have the time to spend hours (and in some cases even minutes) wading through copy to understand if you can help them. Keep it as short as you can, stating the clear benefits and why people need to engage with you.

  • Inspire people to click though and buy your product or enable them to contact you for an appointment, more information or a quote.

  • State an enticing offer, if you can, as this will encourage sales.

  • Provide plenty of opportunities and information for a prospect to be able to make contact or order your product immediately. People are time poor and the easier you make it for them, the better.

  • Also, let’s not forget the basics – good spelling and grammar. If you can’t spell or string a sentence together properly, it reflects on your professionalism as a company and turns people off!

The main factors of your copy are that it should be accurate, persuasive and easy to read. Great copy can often be the difference between success and failure!

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