Make sure your post is in your tone of voice. When writing for an audience, it might be tempting to sound more formal. This is a big no-no. It will make your writing boring, and it won’t be in line with the style of copy you use when speaking to people. Always make sure to write in a tone that suits you and your company’s personality.
Make sure the blog post contains helpful advice. There are a lot of blog posts out there, but many don’t actually give any interesting information that benefits the reader. Make sure you’re not putting up a post where all it does is tell people something instead of showing them.
Talk to your audience as one person. When writing copy, make sure you always address your reader as “you”. This will make the copy more personable, and as a result, the reader will be intrigued by it.
Keep your blog post short and to the point. There is nothing worse than a long blog article that’s not actually saying anything. If you have a lot of info about a topic, don’t spread it all across multiple blog posts; pick the most important points and stick to them. People have short attention spans, make it too long, and they will lose interest.
Keep your post conversational. The copy should sound like you’re actually having a conversation with someone, not like you’re reading an academic paper. Make sure that if you were talking to someone in real life about this topic they would understand it and not be bored by it.
Include relevant images. A picture speaks a thousand words; it’s always great to include relevant images with your articles. Make sure that it relates to what you’re talking about and it’s a high-quality image.
Always proofread, spell check, use punctuation correctly, etc. This is a no-brainer, but you’ll be surprised how often people forget to do this. If it’s poorly written, it doesn’t give a good professional impression of you or your company.
Use bullet points to make things easier to follow. Make sure you don’t write huge paragraphs that look daunting for people to read through. Break up the text into bullet points, sub headings and images to make it easy to understand.
Include a call-to-action at the end. If you want your readers to do something as a result of reading your blog article, then always include a call-to-action at the end. This could be anything from “leave a comment” to “visit our website” to “share this on social media.”
Use SEO keywords in the copy. Check that you include all of the relevant SEO keywords in your articles to make them easier to find online. This will get people interested in reading your posts, and they’ll be more likely to share it with their social circles.
Say something new. Make sure you’re not regurgitating stuff that everyone else is saying. It’s good to combine information and tips from multiple sources, but make sure you’ve got your own opinion too and don’t just say the same thing as someone else.
Write about a topic people want to read about. You need to write about something that people are interested in. Think of this as market research; what is the demand for your topic? Make sure that you’re catering to that need, while also staying interesting and fresh.
Link out to other posts on the web. Don’t be afraid to link out to other posts on the web that are relevant to what you’re talking about. Don’t overdo it by linking to 100 different things, but do provide some links sometimes so people can learn more if they want.
Make sure your copy is helpful for readers. Don’t just write blog articles that tell people what to do; make sure there’s some sort of takeaway for the reader. This could be anything from teaching them something new to inspiring or motivating them somehow. As long as it is useful, that’s great.
Keep your copy conversational and personal. Don’t be afraid to slip in little bits about yourself here and there. If you’re writing a blog post about a topic that’s important to you, then it’ll be easier for people to relate to the copy and have fun reading it.
Writing blogs can seem like a daunting task, but there are many ways you can improve your blog writing skills and build your confidence in this area. Just remain patient and keep practising! And before you know it, you’ll be a blogging superstar.
However, if you don’t have the time or are looking for help writing your blog content, Creative Copywriting is here to help. We offer blogging services that can be customised to suit your business needs. From ghostwriting blogs and web copy creation to social media post curation, we’ve got you covered. Just contact us today if you need someone else to write your blogs for you!
