In-House vs Freelance Copywriters: The Pros and Cons

When it comes to copywriting, there are two main options: in-house or freelance. But which option works best for your needs? Both have their positives and negatives, which can make it difficult to decide. In this blog post, here are what I see as the pros and cons of in-house copywriters and freelance copywriters so that you can make an informed decision about what’s right for you and your business.

In-House Copywriter Pros: You know exactly what you’re getting with an in-house copywriter. They will be a permanent fixture in your office to meet clients and understand the company’s goals, which can result in better work than an outside writer who doesn’t have this level of access to their client’s business.

You’ll know what they’re working on at all times. This is especially beneficial if you have a lot of copywriting work to get through, as it means you can plan your workload accordingly; you’ll never need to worry about them being too busy with other projects or clients. They’re always available when you need them. Even if they’re on vacation, sick leave, or simply taking a break, an in-house writer will always be available to take on new assignments – something that is not always the case with freelance writers who may already have other commitments.

In-House Copywriter Cons: Cost is the biggest con of hiring an in-house copywriter. In-house writers are paid a salary plus benefits, which can be expensive for businesses that don’t have enough work to justify the expense or if their budget doesn’t allow them to hire someone full time (this often happens with small businesses). 

Freelance Copywriter Pros: Freelance copywriters are often more affordable than in-house writers, as they don’t require a full-time salary or any of the benefits that come with that, like health insurance etc. Since they’re self-employed, there’s no need for you to provide equipment such as laptops or phones as most freelancers will already own their own tools. Also, if your business needs to ramp up its copywriting efforts over a short time, you can hire a freelance writer without having to commit to them long term, as they offer a high level of flexibility.

Freelance Copywriter Cons: Freelance writers typically work remotely and don’t have the same access level to your business as an in-house writer would. This can make it difficult for them to understand what makes your company unique, which is why some businesses prefer hiring full-time staff members instead. In addition, they may not have time for your project, unlike in-house writers who work full time and can dedicate themselves entirely to one company’s needs all year round. Also, freelancers often have other clients, so they may not be able to meet your deadline. And they’re not obligated to accept any work if it doesn’t fit their schedule or interests, which means that there’s always a chance that they can’t provide the copywriting services you need for your project.

So, it’s not a simple decision. Yes, in-house copywriters are reliable, but they come with a hefty price tag that may not be in your budget. Freelance writers can save you money and offer flexibility when ramping up for a specific project or event – just make sure to maintain an open line of communication, so the writer understands what makes your business unique! To find out a few more tips about working with a freelance copywriter read 10 things you need to know before hiring a freelance copywriter! 

In the end, whether or not an in-house writer is the right decision for your business will depend on various factors such as budget, project needs and company size.

If you’re looking for help finding the right copywriter for your marketing needs, drop me a line. I am happy to partner with you on creating stellar copy explicitly tailored to meet your needs. Which type of writer do you prefer? In-house or freelance? 


Peta Delahunty

Peta Delahunty is the founder and copywriting specialist at Creative Copywriting. With a passion for crafting concise and impactful copy, she helps businesses and entrepreneurs boost brand presence within their target audience. (

Like this article?

Share on facebook
Share on twitter
Share on linkedin
Share on pinterest