Think about your audience
Christmas is a busy time for many businesses, with everyone vying for a piece of the festive pie. But before you start creating your seasonal campaign, it’s important to take a step back and think about your audience. Who are you trying to reach with your campaign? What are their needs and wants? Once you understand your target audience, you’ll be able to create marketing copy that resonates with them. For example, if you’re targeting parents, you’ll want to focus on the joys of giving their children the perfect Christmas present. On the other hand, if you’re targeting busy professionals, you might want to focus on the convenience of your product or service. Whatever your target audience, ensure your copy reflects their needs and wants this holiday season.
Keep the copy relevant
As anyone in the business world knows, relevancy is key. You want your customer base to see that you understand their needs and can provide solutions to their problems. The same is true of your Christmas copy. Your goal should be to write something relevant to your brand that will resonate with your target audience. To do this, start by taking a close look at your products or services. What are their unique selling points? How can they be positioned in a way that is relevant to the holiday season? Once you clearly understand your offering, you can start to craft language that will appeal to your customers. Keep it festive, but make sure it also aligns with your brand identity.
Make your copy benefit-focused
You should always write copy focused on the benefits of your product or service. What can it do for your customers? How will it make their lives better? Your readers will be most interested in this, so make sure to highlight the benefits of what you’re offering. For example, if you’re selling a new skincare product, don’t just list the ingredients – tell your customers how it will make their skin look and feel. Or if you’re promoting a holiday sale, don’t just tell them about the discounts – let them know how much money they could save. By focusing on the benefits, you’ll create marketing materials that are more engaging and more likely to convert.
Be creative with your writing
When creating Christmas content, don’t be afraid to experiment and have some fun words and phrases with your copy. Embrace the season’s magic and try using puns, wordplay or humour to grab attention and stand out from the competition. Keep your tone cheerful and upbeat to reflect the festive atmosphere, but make sure your creative choices align with your brand voice and image. With a little imagination, you can craft Christmas content that’s both enjoyable and effective. So get creative!
Examples of words and phrases to help you write great festive copy:
Naughty or nice
Deck the halls
Make spirits bright
Our gift to you this Christmas is_____
Deck the halls with _____ this holiday season is going to be your ______ yet.
Give the gift of _____ with ______
Stuff your stockings with ________
Get ready to party like a reindeer with ______
Wake your loved ones up on Christmas morning
Add some sparkle to your Christmas
Celebrate the season
Deliver the merry for less
Don’t get your tinsel in a tangle
Gifts that deliver joy
Handpicked for the holiday
Jingle your way to…
Keep calm and merry on
Our bells are jingling
Sleigh gift-giving this year
Treats that Sleigh
The giving season is here
The most wonderful time of the year is only a jingle away
The giving season is here
This Christmas, spark a smile with
There’s no time like the present
Yule be delighted
Use strong calls to action
The best way to get customers to take action is to use strong calls to action. Tell them exactly what you want them to do, and make it easy for them to do it. Use persuasive language and make your offer hard to resist. If you’re unsure what a call to action is, it’s simply an instruction to tell your reader what you want them to do. For example, if you’re writing a blog post about the benefits of yoga, your call to action might be “Sign up for our yoga class today!” or “Download our free guide to starting yoga at home.” Calls to action should be short, sweet, and to the point. Make it easy for your reader to understand what you want them to do, and make the process of taking action as simple as possible. Include a sense of urgency in your language – let your readers know that they need to act now – and make your offer irresistible.
Use good festive images
As we all know, a picture is worth a thousand words. And when it comes to celebrating the Christmas season, a good image can help to set the tone. Whether you’re looking for something traditional, like Santa Claus or a snowman, or something a little more unique, like a reindeer or an elf, there are plenty of great options. And with so many online and digital resources available, it’s easier than ever to find the perfect image to help brighten your Christmas season!
By following these copywriting tips, you can create Christmas copy that is both effective and memorable. So get creative and start writing!
If you want help with your marketing copy, contact Creative Copywriting and I will be happy to assist.