Why hiring a copywriter should be your New Year’s Resolution

Have you already failed at keeping your New Year's resolutions? We all make a lengthy list at the beginning of the year – mostly involving trying to eat better, drink less alcohol and do more exercise! All great things but quickly forgotten. But why not make resolutions that you know you can keep and are work related instead, helping you to be more effective and productive?

There are numerous ways you can achieve this, and one of these is to outsource activities that you either don’t like doing or don’t necessarily have to do yourself. This frees your time to focus on other accomplishments. One area is hiring a copywriter to cover all your content needs. But how does this really help?

Here are 9 reasons why hiring a copywriter will make your life easier this year:

  • Gives you more time to focus on what matters to you – why not concentrate on the areas of business you want to expand or refine? Give yourself the time to do this by hiring an expertly trained copywriter to handle all your content needs.

  • Helps you find the right words – copywriters are adept with words and construct effective copy on a daily basis. They can capture your key messages and services succinctly and effectively, making them engaging for your key audience

  • Unleashes powers of persuasion – you may be able to write well but can you write copy that persuades without being too salesy? Hiring the wizardry power of a copywriter to create expert content will convert readers into customers quickly and easily. They can also ensure that the messaging is consistent and on brand every time.

  • Extracts words stuck in your headyou are filled with fantastic ideas, but when you try to articulate them, they just don’t make sense or have impact. This is where a copywriter comes in – tell them your thoughts and let them wave their magic wording wand, so they resonate with your audience and represent your brand, product or service effectively.

  • Be objectiveyou can often be too close to your product or service. This may be viewed as a positive, but it can be detrimental. Information that you regard as vital is often not relevant to your target audience. Also, you may use industry jargon that is confusing, or have complex information to convey – a copywriter can simplify this so it can be easily understood.

  • Crafts different types of content – whether you want a copywriter who can handle a number of format types or a specialist, either way, they will be able to create the right content with the correct format and thus the right words for you and your company.

  • Eliminates grammar issues – copywriters need to have excellent grammar, spelling, and punctuation skills to make your copy readable, understandable and professional.

  • Enhances your website – you have a great looking website, but flunky graphics, colours and pictures will not be the only component that sells your product or service. It may entice people, but there is no point having a state-of-the-art website if the words are poorly crafted, don’t engage and don’t result in new business or sales. You need great copy for your swanky new website, or it’s a waste of time and money.

  • Boosts your online presence – we all know that spending time on social media has become a vital part of our work, lives and career. However, it is something that often gets pushed to the bottom of the pile. Need to write some articles or a blog or just want help to draft effective messaging? – then use a copywriter to help.

These are just a few reasons why hiring a copywriter can help you achieve your goals and objectives in work this year – surely this is a positive resolution worth keeping?


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